not sure this sign is working right

I'm not entirely sure that this sign is doing what the makers were hoping. I know this is suppose to look poorly on BO, but the marketing is all wrong.

Case and point, the Joker was everyone's favorite Batman character. The last Batman movie made over a quarter of a million dollars. And seriously the Joker gets things done!!! He will beat everyone and still end up on top. And you have to admit he was pretty bad ass in the last movie. I would take the Joker over the Power Rangers or some other villian.

So again, not sure this is sending the right message, oh wait good thing they put their point in writing at the bottom....