Tuesday, August 25, 2009

bud light promoting football drinking

Bud Light recently announced a new campaign to promote drinking during football season....apparently this is a new thing this year! Locate football fans can show their "true team colors" by purchasing specialty made cans of Bud Light which are in the colors of their favorite team. For example, at MSU you can get green and white cans at your local East Lansing drive in boozery. There are over 27 different colors they are going to be producing and sending out this fall.

Don't worry though, Anheuser-Busch has been careful to say that this new marketing campaign in not targeted towards underage college students. I mean if they say that then it has to be true right, because what only 25% of college students are actually of legal age to drink. It is not like we have had any problems previously with underage drinking in this country!

Some colleges are already asking Bug Light to remove the products from their towns because of trademark issues and because the colors don't truly represent their school. Because yes there is a major difference between maize and blue.


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