supporting gay ice cream

Well Vermont is one of many states now who have passed same-sex marriage laws, and as of yesterday they started issuing licenses! To honor this, Vermont's very own Ben & Jerry's ice cream has announced a new label for their popular flavor Cubby Hubby. For the next month it will be called Hubby Hubby, and feature of picture of two men on top of a cake!!! In a press release from the company, they said:

"Ben & Jerry’s has a long history of commitment to social justice, including gay rights. Its partnership with Freedom to Marry, a national leader in the movement for marriage equality, aims to raise awareness of the importance of marriage equality and to encourage other states to follow the blazing trails of Vermont, Massachusetts, Connecticut, Iowa, and Maine. Ben & Jerry’s aims to raise awareness of the importance of marriage equality and, to show its support, will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September."

WOW!!! I didn't know B & J was so progressive. I thought they just sold overpriced ice cream and lived in a state colder than where I grew up. The question is will this gain or lose them over customers?

Check out the new label: